McDonald’s Canada Asks: “Do You Want Wi-Fri With That?”


McDonald’s Canada is looking to make customers consider its restaurants (literally) a hotspot.

This week, more than 1,000 McDonald’s restaurants in the nation are rolling out free and unlimited Wi-Fi, sponsored by Bell Mobility. No purchase, username or password is required to use the wireless network service, which boasts one-click access.

By June 1st, more than 90% of the country’s 1,400-plus locations will hoist the McD’s Wi-Fi logo at right “as part of the company’s commitment to placing the customer experience at the core of its business,” as the press release states.

The chain’s new Wi-Fi service will enable customers using a smartphone, laptop or tablet device to “catch up on emails, browse the Web and stay connected” — and give them one more reason to dip into a McDonald’s, of course.[more]

 Unlike Starbucks’ free Wi-Fi service in the US, McDonald’s Canada isn’t focused on mobile content as much as it is convenience to customers.

“Providing value and convenience is what we’re all about and we’re thrilled to add free Wi-Fi as we look to continually enhance our customers’ restaurant experience,” said Joel Yashinsky, Vice-President of Marketing for McDonald’s Restaurants of Canada Limited. “With the summer season and busy traveling months around the corner, free Internet connectivity, along with quality food and great value, will help make our restaurants convenient and family-friendly destinations for people on-the-go.”

Bell, Canada’s largest retail hotspot provider, is also giving away free Motorola Atrix smartphones to McDonald’s Canadian customers in a promotion on Twitter this week. “Expanding Bell’s already-leading Wi-Fi network into more than 1,000 McDonald’s restaurants demonstrates our ability to successfully meet the large-scale requirements of our enterprise customers,” said Almis Ledas, Vice President of Corporate Development at Bell Mobility. “This partnership between Bell and McDonalds means Canada’s best network just got better.”